Tuesday, June 10, 2008
Honest advertising stands out
"Text messaging while diving prevents you from seeing what really matters". This was shortlisted for a Clio award. Found via adpunch
A few bloggers have commented (rightly) on the boldness + honesty of a mobile phone company asking people not to text. This is clever stuff and is a lovely example of getting cut-through by expressing a viewpoint that is not expected. You can't argue with their logic and is worth doing, as I doubt that they would really lose any significant revenue from this.
Of course, this is not the first time Orange have done this. They took a similar position before with their New York City Blackout ad - one of my all-time favourite tv ads.
You can see it here at 'Sometimes things need to switch off, for people to switch on'. Let me know what you think.