Congrats and thanks to the digital team for pulling this off.

Congrats and thanks to the digital team for pulling this off. We've redesigned our o2 website. And we did it at speed. The result is very single minded and looks stunning. (I know, bits still to fix). Thanks again guys.

Now the fun begins.

Isn't this wonderful?

Emotional advertising wins over rational. Or as Bill Bernbach said "you don't persuade people through intellect".

Really like this. And like the overt cultural movie parody.

Simple. But so effective. You like?

Two month contract for marketing grad

If you are a business or marketing student grad - you might like this.

Return 2 Sender are looking for somebody to work with them for two months. It is hands on. So expect to get stuck in, doing bits of everything. Good chance to get some agency experience. Nice folks there too. With good clients. Visit here to check it out. And ask for Mags when you call.

Social media facts & figures, shown visually.

Click on image to see it properly. Might be a good one for presentations. Found this via insideview.com

Audacity to win

Audacity to win is written by David Plouffe - Obama's presidential campaign manager. If you work in any communication or campaign role, you'll should enjoy this.

Clearly their timing was right, having a candidate like Obama at a time when the country was hungry for change. So they had a better product. And we all know they did innovative stuff using the internet.

But Mr Plouffe's book was wonderfully insightful on other stuff too. For example, they were crystal clear on their strategy and stuck to it even when things got tough. This meant they didn't waste time stalling on decisions. A lot of the book was about decisions. If a decision to do something supported the strategy, they did it. If not, they let it go. How nice is that? And rare. Many teams don't even know that they are making decisions.

They were also so sharp on execution. What good is strategy if execution is poor? They worked hard for their win.

I'll come back to this again with specific examples. But if you have time, read it.