Thursday, November 19, 2009
Aer Lingus know how to do outdoor ads
Garret Byrne, an ex-colleague of mine, works for Aer Lingus.
When chatting about advertising the other week, he sent me a few pics of the outdoor they do in the UK market. Looking at these, it's clear they (good man Garret) know how to do effective outdoor. Sounds easy, but it's not. [See earlier article on this.]
That aside, I must ask him out how cost-effective he finds outdoor compared to other media. Outdoor is good for impact, but love to know if it outperforms press, radio or online for them. Or does a combination of these bring in best results? If so, which ones?