I admire the writing from Richard in adliterate. I have hundreds of blogs in my Google Reader but generally see what he, Dave Trott and a few other smart folk have to say first.
He posted a short article (also for Campaign magazine) suggesting that creative coming from UK is not as good as international work - because of the client.
Perhaps he is right, but I was a bit surprised. My view (from the bubble I work in) is that clients were more progressive than before. Sure, we rely on metrics and like our occasional focus group, but we're not looking for 'safe' work. In fact, we hate safe.
Am I wrong?