Monday, August 10, 2009

Nude beach - clever Corona ad

I've heard Corona punch above their weight when it comes to advertising. They don't spend as much as their competitors on advertising - but people remember their ads.

They achieve this by consistently keeping with their beach idea, relaxed tone, the lime slice and clever play on words and visual - such as having no label on a nude beach.

I like their greedy execution too.

1 comment:

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