![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiYe3wpSqxxBRZr8big0ELy1utJfXxqn2hqMSO-GBHr_UqIauHSXqKz1gTJNEFhpLDXkRz5aueCmWXaMTWbEoIph8_imC_DIFB7ggBaqJoEoZB-ZRB7HX4l5i2ZNpskPB5NJY5fMDY6LHM/s400/corona_print.jpg)
I've heard Corona punch above their weight when it comes to advertising. They don't spend as much as their competitors on advertising - but people remember their ads.
They achieve this by consistently keeping with their beach idea, relaxed tone, the lime slice and clever play on words and visual - such as having no label on a nude beach.
I like their greedy execution too.
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