Thursday, April 23, 2009
More strong outdoor: Dove
This Dove ad is another example that follows the principles of good outdoor execution: Single image. Simple message. Clearly this is just one execution from a very famous campaign. However, it would still make sense if you were not aware of previous ads - comprehension is strong. The contrast between the girl and background is strong. Lots of white space. And the product shot increases comprehension and helps branding.
The headline is relatively short and easy to read, although font size may be a bit small for outdoor.