BRidgewater Centre in Arklow currently using a similar technique - wonder if tit's workin?(whoops freudian typo)xx
Creative aspect is often overlooked in outdoor advertising. Creative meant for print is often too "wordy" for any impact in the outdoor context. Do you think there is a magic ratio between image and print? I also maintain an outdoor advertising blog at http://1outdooradvertising.blogspot.com and I'll like to share this post on my blog. May I have your permission?
hi April, of course. No need to ask. On ratio of copy to image, I don't think there is a magic number but less is more, as long as comprehension is not compromised. You can safely assume that anything beyond the headline will not be read on large format outdoor.
Post a Comment