Image courtesy of athena
Why don't Irish marketing agencies blog?
A few do. Brando, Bloom, Cybercom and a few others have embraced it. But most do not. I'm not sure why they choose not to. Loads of good UK agencies blog.
But here are 3 practical reasons to start:
- Blogging allows clients and potential clients to know and understand you. Your culture. What excites you. And most importantly, how you think. You are in the ideas business. Let us hear your insights and ideas.
- The practice of blogging keeps you alert. Finding interesting new content every week is not easy. Creating original regular content is harder still. But planners and creative folk are good at this stuff. So it forces you to stay current, which is a good thing. For you and your clients.
- The blogging community is growing. Becoming more and more influential. Some are receptive to promoting products. Some are not. (See Damien Mulley's and Piaras Kelly's posts about recent PR/Blogger discussions.) Either way, bloggers have a voice and there is little debate these days that they can influence our perceptions of brands. Being a genuine part of the blogging community is the first step in building relationships with bloggers. Unlike other publishing media, you can't just arrive on a blog, get out your wallet and start talking cost-per-thousand.
For a more insightful view on ad agencies and possible reasons why they don't blog, drop over to Nick's blog and ask him.