Saturday, February 21, 2009

Some recent books on digital marketing


If you're in marketing and feel digital is your achilles' heel - I'd recommend you read everything you can find on the subject.

Where to start?

There is clearly loads available online. But if you like to tuck into real books, here's a few recent ones on digital marketing that I'm juggling at the moment: Grown Up Digital by Don Tapscott, What Would Google Do? by Jeff Jarvis and Understanding Digital Marketing by Irish blogger Calvin Jones and Damian Ryan. I'll share my thoughts on these in more detail over the coming weeks.

The above slides are for another digital book launching this April. 'Connect. Marketing in the Social Media Era' is a collection of one-page essays written by 100 authors. All profits from the book will go towards breast cancer.

I wrote one of the essays...but don't let that stop you from buying it when it comes out:)

1 comment:

mary Brown said...

A IEEE project is an interrelated arrangement of exercises, having a positive beginning and end point and bringing about an interesting result in Engineering Colleges for a particular asset assignment working under a triple limitation - time, cost and execution. Final Year Project Domains for CSE In Engineering Colleges, final year IEEE Project Management requires the utilization of abilities and information to arrange, plan, plan, direct, control, screen, and assess a final year project for cse. The utilization of Project Management to accomplish authoritative objectives has expanded quickly and many engineering colleges have reacted with final year IEEE projects Project Centers in Chennai for CSE to help students in learning these remarkable abilities.


Spring Framework has already made serious inroads as an integrated technology stack for building user-facing applications. Spring Framework Corporate TRaining the authors explore the idea of using Java in Big Data platforms.
Specifically, Spring Framework provides various tasks are geared around preparing data for further analysis and visualization. Spring Training in Chennai