The Project 100...Countdown to Connect!
If you're in marketing and feel digital is your achilles' heel - I'd recommend you read everything you can find on the subject.
Where to start?
There is clearly loads available online. But if you like to tuck into real books, here's a few recent ones on digital marketing that I'm juggling at the moment: Grown Up Digital by Don Tapscott, What Would Google Do? by Jeff Jarvis and Understanding Digital Marketing by Irish blogger Calvin Jones and Damian Ryan. I'll share my thoughts on these in more detail over the coming weeks.
The above slides are for another digital book launching this April. 'Connect. Marketing in the Social Media Era' is a collection of one-page essays written by 100 authors. All profits from the book will go towards breast cancer.
I wrote one of the essays...but don't let that stop you from buying it when it comes out:)