Wednesday, February 4, 2009

Marketing Exec Rap

I didn't actually understand this at first. I enjoyed it but didn't get it.

But after a bit of digging, I figured out that they've been banging out ad executions on their 'Stay Smart' idea for a good while and his pay off line "I stayed at a Holiday Inn Express last night" is well understood in the states.

I think - and happy to be corrected - they are showing that smart, intelligent, skillful people choose to stay at Holiday Inn Express - therefore this must be a smart decision. More here.

The ad agency is Fallon.

Found Via ToddAnd

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