Wednesday, February 4, 2009
Marketing Exec Rap
I didn't actually understand this at first. I enjoyed it but didn't get it.
But after a bit of digging, I figured out that they've been banging out ad executions on their 'Stay Smart' idea for a good while and his pay off line "I stayed at a Holiday Inn Express last night" is well understood in the states.
I think - and happy to be corrected - they are showing that smart, intelligent, skillful people choose to stay at Holiday Inn Express - therefore this must be a smart decision. More here.
The ad agency is Fallon.
Found Via ToddAnd