Found this on W+K. The ad's not bad. But I liked the reason for it. W+K say the following on their blog:
"Complacency has set in in Latin American football. Arrogance in their ability overtook the neccessity to train. It is time to remind the future stars of tomorrow, that skill alone is not enough. It is time to remind them of the grit and dedication that’s needed to make it to the top. This is their final wake up"