Apologies. It´s been tumbleweeds here for the past week. I´ve had no access to the Internet. Been travelling a fair bit.
Sitting on Ryanair flights had me thinking about their inflight advertising and a possible missed opportunity?
Before we take off, they play ´radio´ ads through their PA speaker system. Presumably they charge brands nicely for the privilage of this captive audience. So I´ve been exposed several times now to an ad for an orange drink called J20 (or something similar. I honestly can´t remember). Ryanair are selling the drink on the flights so the timing of the ad makes sense. The problem is the actual ad itself is grating. Not as bad as Harvey Norman, but still pretty annoying. The result: I promised myself I´d drink anything on the flight but this brand.
Possibly extreme behaviour from me I admit. But surely here was an opportunity for J20 and Ryanair to do something better. If this is a new drink, then presumably they want us to trial the drink, like it and start buying it regularly.
So instead of paying Ryanair for advertising, could they instead pay Ryanair for the privilage of handing out free samples at the beginning of each flight? Ryanair still get their money. J20 get over their first hurdle of customers trialing their drink. And customers are happy with both J20 and Ryanair for a freebie drink.