Zappos - eBay DevCon - 06-17-08 - Building a Brand that Matters
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I wrote a while ago about how we could learn from Southwest Airlines, and their dedication to customer service. I was most struck by their use of twitter as a customer service tool.
Another company that is active in this area is Zappos - "a service company that happens to sell" stuff like clothes, shoes etc.
Zappos is really interesting. And is a shining example to us all. They really do look after their customers, as they know this makes good business sense.
I found this presentation on Dave Knox's blog. Dave is a brand manager at Procter & Gamble. His blog is worth a regular visit.
Paul - I appreciate the kind words. Zappos is an amazing company. I'm thinking of taking Tony up on his offer from the presentation and taking a tour of their office. Must be a killer way to see their culture up close and personal
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