Wednesday, November 12, 2008
The world doesn't need any more websites
Video via commoncraft.
A friend of mine (Una, I use this term very loosely), mentioned this evening that her consultant friend was planning to put a website together.
For the most part, websites are relics. They are static, inflexible, costly and clunky. They represent a time when the internet was still one-way. Websites were useful when your intention was to put up all your information and leave it untouched for the next six months.
Today, your online presence is about content. People come back to read (or see) what you are doing. To see what you are saying. Even to see what your visitors are saying.
So - dump the idea of building a website. Start a blog. Add videos. Allow readers to comment. Link to others with similar or different views. Make it interesting. Keep it updated. You can be up and running with your blog in under 20 minutes.
And it costs nothing except your time.