Monday, November 17, 2008

UCD feels archaic compared to Harvard



Harvard Business Publishing have an impressive online presence.

Although their navigation is a bit confusing (new design on the way), their site is jammed with content from top thinkers, authors and academics. And they are using everything from blogs, podcasts to twitter. They even have a YouTube channel, featuring short videos from top academics such as Michael Porter, Joseph Bower (featured above) and John Kotter.

Makes perfect sense of course, since content is their business - everything from their Harvard Business Review, their book store, their training courses and Harvard Business School.

UCD's online presence feels archaic compared to it, although I see they do provide some audio content called UCDscholarcast.

2 comments:

Lisa Badalamenti said...

Makes perfect sense of course, since content is their business - everything from their Harvard Business Review, their book store, their training courses and Harvard Business School.

Daniel Oyston said...

Yep makes sense, people want valuable content and it helps build a loyal community.

The company I work for, our current website is just like UCD - it just talks AT people an is very boring.

Our new website, about to be built, will be just like Harvard's.

Exciting times.