Sunday, November 2, 2008
The Future of Brands - by top UK blogger + strategist
Just read an insightful thesis from Faris, a top UK blogger and strategist from Naked Communications.
"The Future of Brands: I believe children are our future" is good reading. Faris builds on some thinking by Henry Jenkins, author of Convergence Culture. I read this book last year, and it is definitely worth a read. I'll do another post on this later, as some of the examples he writes about are impressive.
Faris takes the idea of 'Transmedia Narratives' and outlines a new model for communication planning - 'Transmedia Planning'. This is interesting stuff and could well become a new model of communication planning. It has already been picked up by Campaign magazine, numerous bloggers and Mr Jenkins himself has commented on it.
Download it from here.