Wednesday, November 26, 2008

Disguise yourself as a customer...and go to jail


Ever tempted to give your own products a 5-star review or write a fake blog post - disguised as a customer?

Don't.

Clearly it is a stupid thing to do. Dishonest (not like us marketers). And potentially damaging for your brand. But it will also soon be illegal. You could find yourself facing criminal charges. New regulations are clamping down on fake reviews on the likes of Amazon or TripAdvisor, as well as many others. This is great news and very welcomed. More info here.

Found via Justin Mason. Image via adland

2 comments:

Joe Scanlon said...

Nice post Paul. Been following your blog for some time now. Good work :o)

Paul. said...

thanks Joe. always nice to hear.