Wednesday, August 13, 2008

Adidas - This is not a jersey

Found via Adland.

Adidas and agency TBWA in New Zealand have found a way to involve fans with the All Blacks. They can now have their names engraved into the actual threads of the All Blacks jerseys. They are also giving away free jerseys to your kids if they were born in New Zealand on the day of an All Blacks 2008 home test match.

If you're a fan, check it out here.

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