Monday, June 23, 2008

Seinfeld + Marketing

George Contanza is a hero of mine. I love his honesty about his insecurities and his selfishness. He says the stuff we think but don't like to admit.

So I was excited to hear somebody had written about how the show 'Seinfeld' can teach us about marketing. Bill Gammell uses scenes from the show to demonstrate marketing lessons - although not just George scenes. Definitely worth a read if you are a marketer and a Seinfeld fan.

I am jealous that I didn't write this first to be honest. Thinking about it now, I'm going to make a conscious effort to to link the occasional post to a Seinfeld insight - I'm convinced there are loads to pick from.

You can download it for free here.

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