Josh Bernoff, co-author of Groundswell, posted this table from his book. Over half of online users in Japan read blogs - compared to just 10% in the UK.
Interesting to see the ratio of reading blogs to commenting on them or writing them. Is it odd that 18% of online consumers in South Korea write a blog while only 5% watch User Generated videos? More info here.
Wonder what Ireland stats are?
3 comments:
Amarach did some surveys last year on this. According to Amarach 17% of Irish Internet users surveyed claimed to be writing their own blog.
http://www.amarach.com/assets/files/Life%20Online%20Report%202008.pdf
Comreg's did a survey in 2006, results indicated that 14% of users surveyed claimed to be writing a blog, and that 22% of Irish Internet users regularly read blogs.
http://www.comreg.ie/_fileupload/publications/ComReg0713.pdf
http://www.comreg.ie/_fileupload/publications/ComReg0712.pdf
thanks Sinead. I'm surprised. That's very high.
Surprised? Me too. Especially considering the actual irish blogosphere is only about 3,000 or 4,000 strong.
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