Saturday, April 5, 2008
Lynx Pulse ad
My favourite Lynx ad...
The story behind the campaign is pure genius. Very unorthodox. For example, when making this, instead of starting with the ad and then briefing in the music, they started with the music and the 'dance'. The music track 'make luv' was seeded among opinion formers in Ibiza six months before they launched. Once launched, they produced a screensaver of the dance and even recruited students to do the dance at student events.
The song went to No.1 in the UK charts within weeks. A new dance had been created and Lynx Pulse had become their number one selling variant within just two weeks of launch.
All that aside, the ad itself is a classic. You cannot but love it.