Saturday, January 3, 2009

Striking press ad

I was taught that a good press ad should stop you in your tracks. Make you forget what you were reading.

I like this a lot. The image is striking. There is lots of copy for those readers that want to know more about the agony of cancer breakthrough pain and a possible solution. But the copy doesn't get in the way.

Only thing missing is a website or phone number? But I don't know the brief so there may be a good reason for this.

Found via The Inspiration Room

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