Sunday, January 23, 2011
If you buy one marketing book this year - buy this.
I buy the books for our marketing department library (well, less of a library, more like a load of shelves). So I'm always on the look out for the good ones. Every now and again, you stumble across a book that really makes you think. Like this. Or this.
How Brands Grow is one of these. It is honestly a thing of beauty. If you already work in marketing and are involved in any decisions around brand management, acquisition or retention strategies, you'll find this thought provoking.