Does your ad agency insist that you must advertise on Facebook? Or develop a widget? Or find ways to get beboers to add your brand as a friend?
If so, it would do you no harm reading up on Tom Chapman's recent research on 'Social network marketing, engagement marketing and brands'. Free thankfully.
In addition to the quantitative research, Tom interviewed marketers from MySpace, Innocent Drinks and BBC Radio 1 - all having success with digital. The pdf is 47 pages long.
There is some good stuff here. Found via Real Fresh TV
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