hi, thanks for the book recommendations. I've actu...

2008-04-19T18:37:00.000+01:00

hi, thanks for the book recommendations. I've actually bought 'made to stick' but haven't read it yet. I don't have the others so much appreciated. I'm planning to upload a load of book reviews but haven't done it yet. Send on any others you think are good, at any stage.

You have probably already read it, but if not I re...

2008-04-19T17:59:00.000+01:00

You have probably already read it, but if not I recommend Made to Stick by Chip and Dan Heath. They cover exactly what you have talked about in the 5th Chapter. They call it the Mother Teresa principle - "If I look at the one, I will act"

In the same vein as this book I also recommend Predictably Irrational by Dan Ariely.

A couple of others I'd say you'd like (based on other books you've talked about)....

Why we buy (The Science of Shopping) by Paco Underhill.

The Irresistible Offer by Mark Joyner.

Microtrends by Mark J Penn

How they started by David Lester

Duncan Bannatyne's Autobiography - "Anyone Can Do it"

I'm a bit of a business book junkie. This is just part of what I've read over last few months.

Comments on pauldervan: random thoughts on marketing: The real power of one.

hi, thanks for the book recommendations. I've actu...

You have probably already read it, but if not I re...