tag:blogger.com,1999:blog-8939659229212767042.post8784916226924797833..comments2008-04-19T18:37:03.768+01:00Paul.http://www.blogger.com/profile/18094512742232736380pdervan@gmail.comBlogger2125tag:blogger.com,1999:blog-8939659229212767042.post-34713868244506743282008-04-19T18:37:03.768+01:002008-04-19T18:37:03.768+01:00hi, thanks for the book recommendations. I've actually bought 'made to stick' but haven't read it yet. I don't have the others so much appreciated. I'm planning to upload a load of book reviews but haven't done it yet. Send on any others you think are good, at any stage.Paul.http://www.blogger.com/profile/18094512742232736380noreply@blogger.comtag:blogger.com,1999:blog-8939659229212767042.post-37428610515217358882008-04-19T17:59:06.335+01:002008-04-19T17:59:06.335+01:00You have probably already read it, but if not I recommend Made to Stick by Chip and Dan Heath. They cover exactly what you have talked about in the 5th Chapter. They call it the Mother Teresa principle - "If I look at the one, I will act"<BR/><BR/>In the same vein as this book I also recommend Predictably Irrational by Dan Ariely. <BR/><BR/>A couple of others I'd say you'd like (based on other books you've talked about)....<BR/><BR/>Why we buy (The Science of Shopping) by Paco Underhill.<BR/><BR/>The Irresistible Offer by Mark Joyner.<BR/><BR/>Microtrends by Mark J Penn<BR/><BR/>How they started by David Lester<BR/><BR/>Duncan Bannatyne's Autobiography - "Anyone Can Do it"<BR/><BR/>I'm a bit of a business book junkie. This is just part of what I've read over last few months.le craichttp://www.lecraic.comnoreply@blogger.com