tag:blogger.com,1999:blog-8939659229212767042.post8555558274985265040..comments2024-03-23T12:04:55.014+00:00Comments on PAUL DERVAN: Aim for the heart, not head...like Mr TaytoPaul Dervanhttp://www.blogger.com/profile/18094512742232736380noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-8939659229212767042.post-73469002393653231482010-01-08T07:55:48.307+00:002010-01-08T07:55:48.307+00:00Buying is always emotional. That's where the o...Buying is always emotional. That's where the old fashioned sales rep (like, ahem, Me) has the advantage as they know that people will buy from people they like. Yes, the product must be well priced and suited to their needs, but ultimately they have to feel good buying or they wont.<br /><br />xxLisamareehttps://www.blogger.com/profile/18445509438246694219noreply@blogger.comtag:blogger.com,1999:blog-8939659229212767042.post-81670329475784300482009-12-23T19:14:33.595+00:002009-12-23T19:14:33.595+00:00Agree Paul. Much advertising of late simply reduce...Agree Paul. Much advertising of late simply reduces conversations down to price. Undrstandable these days, but it seems to me that we need to start talking about the other reasons to buy products and services. Emotional brand engagement is far more important in the long run than short term tactical price reductions. Tayto have done a good job here - selling books about crisps in a recession for goodness sakes. <br /><br />Happy Christmas. Looking forward to more good reads in 2010.Brendan Hugheshttp://brendanhughes.ienoreply@blogger.com