Hi Paul, welcome back. I was surprised you resiste...

2009-09-30T23:07:47.186+01:00

Hi Paul, welcome back. I was surprised you resisted posting while you were away.

Distribution was actually the main reason behind innocent joining forces with Coke. The link below is to a letter the founders of innocent posted on their blog explaining the deal.
http://www.innocentdrinks.co.uk/us/our_story/2009-investment/

Hi Paul, I completely agree on your distribution...

2009-09-30T11:09:54.027+01:00

Hi Paul,

I completely agree on your distribution point and I think the ubiquity of Coke is even more profound when you look into it. Not only does it serve the practical function of making the product always available but I also think it reinforces core cultural associations with the brand. When I travel and I see Coke available all over the world from the smallest village in Africa to the most elite bar in Paris - I think it subconsciously reinforces my perception of Coca Cola as a great democratic brand. It doesn't matter whether you are a pauper or a president - everyone drinks the exact same Coca Cola. You can't buy a fancier Coca Cola with money or status. You see Warren Buffet drinking crates of the stuff to kids on the street in Dublin. Some people might look at it from a cynical globalisation perspective but I think it's a great leveller - and probably represents the best of Amercia, which Coke embodies as a brand.

On another distribution point, you might have come across the Cola Life campaign before:

http://www.facebook.com/group.php?gid=18947780476

It's a brilliant idea which is campaigning to leverage Coke's amazing distribution to distibute medical supplies in hard to reach regions.

Neasa, OMD

http://theinfluentials.wordpress.com/

Comments on pauldervan: random thoughts on marketing: Coca Cola - within arm's reach of desire.

Hi Paul, welcome back. I was surprised you resiste...

Hi Paul, I completely agree on your distribution...