Comments on pauldervan: random thoughts on marketing: The Art of Performance Management

thanks guys. Think I first read the phrase in Jame...

2009-10-28T18:52:22.183Z

thanks guys. Think I first read the phrase in James Kilts' book.

Yes, it is probably the same for client/agency relationships. Good book on agencies working together called Space Race by Jim Taylor. Worth a read if you haven't already

Thanks for sharing. I really liked the point about...

2009-10-27T15:31:31.373Z

Thanks for sharing. I really liked the point about communicating the big picture and making sure everyone knows where their role fits in.
And that's the first time I've come across the term "tight loose management" but it definitely sums up the style I prefer, from both perspectives.

I think both these insights could probably be carried over to the client/media agency/creative agency/digital agency relationships too and the briefing process for campaigns. A sense of where each party fits in, clear and specific expectations set upfront - and then some freedom to create.

Im just impressed by the title and the fact its 6 ...

2009-10-25T13:10:05.728Z

Im just impressed by the title and the fact its 6 pages long!!

When I read it I will, of course, let you know what I think of the actual content!