Monday, November 30, 2009
Fine video of advertising legend, Dave Trott, talking (teaching) about creativity on a shoestring. He demonstrates with some low-budget, yet effective, TV ads.
The video is ten minutes long. A must see. Here.
Wednesday, November 25, 2009
Sunday, November 22, 2009
Thursday, November 19, 2009
Garret Byrne, an ex-colleague of mine, works for Aer Lingus.
When chatting about advertising the other week, he sent me a few pics of the outdoor they do in the UK market. Looking at these, it's clear they (good man Garret) know how to do effective outdoor. Sounds easy, but it's not. [See earlier article on this.]
That aside, I must ask him out how cost-effective he finds outdoor compared to other media. Outdoor is good for impact, but love to know if it outperforms press, radio or online for them. Or does a combination of these bring in best results? If so, which ones?
Tuesday, November 17, 2009
Saw this the other week and loved it.
I know some will hate it and think it is stupid. But I'm guessing the brief was to embed the name of the new station in our heads. And also suggest they are a bit of fun. This is not easy. If this was the brief, then job done. No messing about there. Not stupid at all.
P.S. Great casting.
Wednesday, November 11, 2009
Image courtesy of formfaktor
Once or twice a year, managers and their direct reports get together to tango - in their "employee performance dance of lies". Each dance is different, but we try to follow the basic moves.
The manager knows he can't give rave reviews to all his team. He would look weak in the eyes of his own manager. And everybody can't be 'above average'. That is not physically possible. Pity, he thinks, as he has been driving them pretty hard all year and they've been doing decent work.
While plotting how to dispatch a 'good' but not 'above average' score, he does some soul searching.
If he's honest, he'd wish they make decisions themselves more often without asking him all the time. They should know this, right? And maybe they could be more creative in problem solving too. Yep, he's pretty sure he asked them to be more creative earlier in the year.
With no time left to practice his moves, he takes the lead with an energetic "you're doing a good job". In the absence of written objectives, he manages to recall some last minute good stuff the employee has done in the past month. The employee joins in, chuffed and they tango for a bit. He reckoned he had done a pretty good job. He's glad his manager appreciates his hard work.
But as the 3-minute dance is coming to an end, the manager pulls out his winning move. "Although I think you could have been more creative".
This is looking more like a dance-off than a tango. Every man for himself. The employee is a bit confused. They are still dancing but not in sync. Unsure of what to say next, the manager decides to follow up with the decision-making bit..."and you could be more decisive".
This, the employees understands. Yes, in hindsight he probably could have been more decisive. But, he wonders, why is it just coming up now? But he finds out quickly enough..."you're doing a good job. Yes, good, but not - above average. Keep it up. And work on your decision making. Chat in six months."
And the music stops.
Saturday, November 7, 2009
Adrian Ho writes a lot of sense. Not just sense. Insights. I've linked to (and stolen from) him before. In the slides above, he nods to John Grant, planner and author of some of the finest marketing books I know of. These slides by Adrian and Rob are definitely worth a read.
Monday, November 2, 2009
I think using celebrities in advertising can increase odds of ad recall. But sometimes the celeb is remembered, not the product or brand message. Lots of big names here but message is clear and central throughout. Kept me watching.